The Honest Marketer

Birmingham City University 

"Kathryn quickly developed a credible, focused and sustainable brand, together with a range of integrated marketing communications and positioning strategies. This subsequently transformed the perceptions and popularity of the University, almost trebling of the number of applications, meeting and exceeding its recruitment targets, while improving the quality of students. The speed at which Kathryn was able to reverse a declining trend impressed the senior leadership team. Through her strategic insight and evidence-based approach to marketing, she contributed to higher level decision-making and corporate planning, supporting colleagues in developing and assessing the University's core business, including its course portfolio, positioning, values, fundraising feasibility, fair access, fee strategies and estates priorities to name but a few."
Professor David Tidmarsh, Vice-Chancellor (2007-2012)

"Paul Jones was commissioned by BCU to complete detailed research into the University’s school and college feeders. This comprehensive report gave an overview for the entire institution and detailed excellent information down to local levels within Faculties. We were able to extract key details relevant to BIAD and use this information in a more targeted way to grow and develop these contacts, creating rich progression opportunities for new applicants." 
Paul Glennon, Associate Dean, Birmingham Institute of Art and Design (2009-2015)

"Paul was highly professional throughout our research project, providing invaluable information due to his knowledge of our sector and the issues facing education. We received a clear and practical solution to our brief within a short timeframe. A first rate service that I would not hesitate to recommend."
Dawn Vos, Assistant Director Marketing (2010-2016)

"The analysis was thorough, well structured, clear and professionally presented. The project has produced invaluable results, which have been used both operationally and strategically. It has enabled us to identify new schools and colleges to target and understand which relationships to prioritise."
Rebecca Prime, Market Research Manager (2011-2017)