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"We approached The Honest Marketer at short notice to act as a critical friend and provide independent, professional support to help finalise the University’s marketing strategy prior to its submission to the Board of Governors. Working to extremely tight timescales, Kathryn developed a strategic solution to support our plans for diversification and growth providing detailed insight and suggesting a number of creative solutions based on her wealth of knowledge, experience and understanding of Higher Education and the issues it faces. Kathryn was a pleasure to work with; we found her to be highly flexible, knowledgeable and thoroughly professional and the strategy gained approval from the Board at the first presentation."
Stuart Smith, Director of Student Recruitment and Marketing
"Working with Kathryn has been a real pleasure and an excellent learning experience. In the time that she spent with us in developing our branding at the University of East London (UEL) Kathryn was instrumental in evolving the initial positioning and key messaging for our campaigns and developing this into copy for publications. She was also exceptional at providing a strong steer in making our recruitment campaign for the Offer Holder Day and Open Day successful. Much of this has also been very useful in developing our Clearing campaign for 2015 and this includes the effective utilisation of vital statistics which Kathryn had drawn from a variety sources to depict the strengths of UEL, such as from the NSS and league table rankings to name a couple. An exceptional marketer, leader and mentor, I look forward to working with her again."
Sameer Lakhani, Head of Marketing and UK Recruitment (2015-2016)