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Desk research: We work with you to identify and gather available background information to set the scene and demonstrate existing strategy, plans and performance. She will review objectives, current practices, approaches and results with a view to improving future performance, assessing information and any relevant analytics and market intelligence.
Consultation & analysis: To add context to the review, you may wish to involve internal 'clients’ and partners, such as leadership, department and academic heads. 1:1 meetings with functional heads and key members of staff are recommended to solicit their ideas for the future and help to uncover best practice. This ensures future marketing activity reflects relevant issues, concerns and priorities. Everything is analysed holistically.
Reporting & recommendations: The final report will include: executive summary; recommendations for future structure, resources and activities; and earmarks any achievable cost efficiencies, within the context of the desired strategic and operational requirements of the University and Department. You can choose to have an optional on-site presentation to senior leadership to highlight key findings and recommendations.
As universities face recruitment challenges at home and abroad, it is no surprise that senior leadership teams want reassurances that marketing and other activities are effective and efficient. Kathryn's three-stage essential marketing review acts as an impartial, confidential 'sense check'. Conducted sensitively at a Department or functional level, it identifies strengths and weakness in current structures, resources and activities, flagging up key issues for management consideration and recommendations to resolve them.
Goldsmiths, University of London
Recent restructuring had provided leeway within current resources, making an objective review timely. Keen to ensure these were used to best effect , Goldsmiths approached Kathryn to provide an objective view of resources, activities and plans.
"The work Kathryn did for us has proved remarkably useful and I have been able to use many of the insights she provided. The review has already formed the basis of some initial structural changes and informed the process of subsequent recruitment. The team is more effective as a result of the feedback and guidance. They are doing some great work, so all in all it was a good investment for us."
Kieron Broadhead, Director of Student Experience & Academic Registrar