The Honest Marketer

University of Wolverhampton

"Kathryn developed and significantly enhanced the University's brand strategy to improve awareness, profile, reputation and ultimately student recruitment. She is particularly adept at distilling varied information and research to identify distinctiveness. This, and her natural creativity and exceptional writing skills, enabled her to hone key messaging and create the visual identity that best resonated with the University's various audiences. The literature strategy Kathryn instigated at Wolverhampton featured innovative and effective marketing collateral, which won national recognition and was widely regarded as the benchmark for the sector. Her experience at Wolverhampton and since has equipped her with an in-depth knowledge of the HE sector; she has the ability to rapidly understand the culture and challenges of universities and their academic schools to provide a useful and insightful view of all aspects of marketing and communications. She has always been able to comprehend the need for and deliver both strategic and operational marketing recommendations."
Vice-Chancellor Professor John Brooks, University of Wolverhampton (1997-2005)

"The [marketing strategy] report produced by the Honest Marketer was thorough, rigorous and thought provoking. It will certainly help us with our planning for the future. We are currently working through the actions that have emerged, but it is extremely helpful."
Kay Biscomb, Associate Dean, Director of the Institute of Sport, Faculty of Education, Health and Wellbeing

"We commissioned Kathryn to undertake some strategic and pragmatic training for 15 marketing managers at the University. The client group had a mixed experience level and included both faculty and corporate post holders, all of whom had a marketing remit. Kathryn approached the training brief in a thorough, innovate and thought provoking manner devising a fantastic two day programme which was tailored to our needs. Feedback from the course participants was overwhelmingly positive and we are now implementing many of the plans and techniques covered in the training."
Katharine Clough, Director of External Relations