The Honest Marketer

​​​Strategy examples

University of East London (UEL)

Kathryn spent several months supporting UEL: reviewing and helping to finalise the University's three-year marketing and student recruitment strategy; providing advice on resource allocation (financial and human); and implementing various tactical marketing communications activities. Her strategic recommendations and rationale assisted the Director in securing two additional financial investments totalling £1.2m, in part used to successfully address an immediate shortfall in UCAS applications.

"Working to extremely tight timescales, Kathryn developed a strategic solution to support our plans for diversification and growth, providing detailed insight and suggesting a number of creative solutions based on her wealth of knowledge, experience and understanding of HE and the issues it faces. Kathryn was a pleasure to work with...and the strategy gained approval from the Board at the first presentation."

​​Institute of Sport, Wolverhampton
significant decline in undergraduate applications prompted the Institute to commission Kathryn to undertake a market assessment and provide strategy recommendations for its course portfolio. After examining applicant motivations and reviewing the competitiveness of the Institute’s over-arching ‘offer’ to the market, she provided several recommendations and strategic options in relation to courses provision, course titles, positive student experience aspects, and marketing communications.

"The report produced by the Honest Marketer was thorough, rigorous and thought provoking. It will certainly help us with our planning for the future. We are currently working through the actions that have emerged, but it is extremely helpful."​