The Honest Marketer

​University of East London

"We approached Kathryn to provide  independent, professional support to help finalise the University’s marketing strategy prior to its submission to the Board of Governors. Working to extremely tight timescales, Kathryn developed a strategic solution to support our plans for diversification and growth providing detailed insight and suggesting a number of creative solutions based on her wealth of knowledge, experience and understanding of HE and the issues it faces. Kathryn was a pleasure to work with; we found her to be highly flexible, knowledgeable and thoroughly professional and the strategy gained approval from the Board at the first presentation."

Stuart Smith, Director of Student Recruitment & Marketing

​​​Strategy examples

University of East London (UEL)

Kathryn spent several months supporting UEL: reviewing and helping to finalise the University's three-year marketing and student recruitment strategy; providing advice on resource allocation (financial and human); and implementing various tactical marketing communications activities. Her strategic recommendations and rationale assisted the Director in securing two additional financial investments totalling £1.2m, in part used to successfully address an immediate shortfall in UCAS applications.

Anglia Ruskin University (ARU)
An area of activity earmarked for improvement during her earlier review, Kathryn was invited back to the institution to enhance its undergraduate conversion. She developed a comprehensive communications and engagement strategy and supported the implementation of the associated tactical plan. This included the creation of key messaging and points of differentiation at University, Faculty and subject level. 

Institute of Sport, Wolverhampton
significant decline in undergraduate applications prompted the Institute to commission Kathryn to undertake a market assessment and provide strategy recommendations for its course portfolio. After examining applicant motivations and reviewing the competitiveness of the Institute’s over-arching ‘offer’ to the market, she provided several recommendations and strategic options in relation to courses provision, course titles, positive student experience aspects, and marketing communications.