Research development
​​We can review your institution-wide market or marketing research strategy, delve into a particular business issue or obtain insight from a specific stakeholder group. We offer advice on research outputs, benchmarking and performance indicators, right down to the data to collect and the most appropriate questions or topic guides for surveys and focus groups.​


Research

Never has understanding your competitive position, performance and  customer needs been more critical. Kathryn and Paul provide incisive research solutions which get to the heart of difficult problems, putting forward practical suggestions to solve them. We have conducted many different primary and secondary research projects. This includes: desk research and data analysis; developing and managing online market research surveys; running focus groups; and guiding future market research strategy. 

Research delivery & analysis
​​We can free up your research teams by running surveys and focus groups directly. Alternatively, we can help speed up the process by undertaking the analysis and reporting of annual or ad hoc surveys on your behalf. We will help negotiate complex spreadsheets and pivot tables, turning data into insight and intelligence, capitalising on Kathryn's previous senior marketing leadership experience.

Examples of past projects:

  • Competitor evaluation of the course portfolio, marketing and messaging for Coventry.
  • Acceptance and decliner survey and student focus groups for Wolverhampton's Institute of Sport.
  • Perceptions research with all stakeholders at Northampton and BCU
  • ​Visit day surveys for Anglia Ruskin.

Key feeder analysis 

Our UCAS data analysis will inform your outreach/student recruitment strategies. To target education liaison activities, Paul will identify feeders which offer the greatest potential based on past acceptance trends and/or current (or desired) entry criteria. He compares your subject market share with competitors, to highlight expansion opportunities and potential threats.


"Paul's research into school and college feeders detailed excellent information down to local levels within Faculties. We are now using this information in a much more targeted way to grow and develop contacts, creating rich progression opportunities for new applicants." 

Paul Glennon, ​Associate Dean, Birmingham Institute of Art & Design