The Honest Marketer

Staffordshire Police
​​​Paul created two databases for the Records Office during a temporary contract, using VBA within Excel to improve, professionalise and speed up business processes and office administration. Replacing a time-consuming and unreliable paper-based system, the new databases enabled staff to record and report more easily details of individuals processed through the criminal justice system electronically.

Atkins Geospatial Solutions
​​​While working as a GIS Analyst and Developer, Paul was the lead on a Highways Agency project to enable better management of road building. He developed a sophisticated GIS system pulling together different datasets in relation to environmental characteristics and the location of roads. Paul's role involved collating, cleansing and standardising all of the data formats and mapping this to points of interest in a layered GIS database. 

Birmingham City University
​​​Paul was commissioned to undertake multiple projects to collate and analyse complex statistical data to assess BCU's competitive position.  Performance data included UCAS key feeder, entry criteria, fee levels, financial incentives, student satisfaction and graduate employability. His findings not only resulted in changes to several course titles and entry criteria, but also informed the University's new education partnerships strategy. 

Paul


Paul has been a professional information analyst and software developer within the public and private sector for three decades. Having spent the majority of his career investigating new technologies and applications to provide solutions for commercial companies, such as Atkins and Siemens, he benefits from technical programming ability, coupled with data and information analysis, relational database design and management, logic and creativity. He began providing market information and competitor research to universities in 2012 and has delivered in-depth analysis of key feeders, new entrant and student recruitment trends. View Paul's LinkedIn profile.