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In 2018/19, Kathryn worked with a public research university (who wishes to remain anonymous) to assess its compliance with consumer protection law and advertising standards. Conducting an in-depth audit and consultation across the institution, which encompassed central marketing, admissions and student recruitment, together with faculties and professional services, she was able to develop a detailed picture of the informal and formal processes used internally to collate, check and disseminate information. This enabled her to indicate the strengths, weaknesses and risk posed to the institution from published (print/digital) and verbal information given to prospective students and/or made public. She provided a detailed risk matrix with recommended mitigation activities, subsequently presented to the senior executive team.
Considering whether you need an external audit? Do you know: