Business school 'hall of fame' examples
We all love a good story...
And have for quite some time, according to murals dating back as far as 13,000 BC or the 200s BC when Aesop's Fables were first written down. Today, as social media and websites cry out for continuous content, marketing is all about story telling. It begs the question: are you telling your story effectively?
My new website allaboutbusinessschools.com was created specifically to share some of the stories from UK business schools that have inspired me. The 10 key attributes, which I believe all the best business schools share, provide a 'user-friendly' platform to disseminate news - or stories - around a particular theme. Think of them as the chapters of a book about the very best in business education.
Top tips for memorable & engaging story telling
A former journalist, Kathryn has been writing 'stories' for over 25 years, most of that time spent conceiving and implementing brand strategy and marketing communications for higher education institutions. She can help you identify the stories and messages which will enhance your reputation and positioning, improving perceptions across all stakeholder communities.
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