Preparing accreditation or re-accreditation applications is complex and time-consuming. Self-assessment audits and self-evaluation reports demand in-depth scrutiny of past, current and future strategies, activities and results. Requiring detailed evidence and input from multiple authors, tailoring content to meet criteria – with a strict word count – is a difficult task. As an experienced writer/editor and former university director of marketing, decades spent reporting and presenting strategic guidance to senior leadership teams has equipped Kathryn with good judgment, an advanced analytic mind, methodical approach and excellent communications skills. Having prepared successful institutional and departmental submissions for AACSB, AMBA, Athena SWAN and EQUIS, she can act as a 'critical friend', writing, editing and proof reading your applications, as well as providing impartial suggestions to improve content and identify gaps. This means you can focus your attention on preparing for the inspection visit! In summary, Kathryn will:

  • Ensure consistency in formatting, tone of voice, spelling and grammar, phrasing;
  • Check names, title, captions and acronyms, creating and editing glossaries and appendices;
  • Reduce word counts without compromising content depth and quality;
  • Avoid too much repetition within overlapping criteria; and
  • Reference and scrutinise content against criteria and guidance notes.

Find out more about Kathryn's work with the University of Exeter.

Exeter Business School

Kathryn helped this Russell Group Business School achieve the highest level of EQUIS accreditation in 2016, supporting AMBA reaccreditation  for its MBA in 2017. 

"Kathryn reviewed and edited our supporting reports, bringing a lot of positive energy into them and her attention to detail is outstanding. On many occasions she made useful suggestions aimed at showcasing exciting, innovative aspects of the MBA. What struck me is Kathryn's willingness to immerse herself in the project she works on, leveraging her significant marketing experience and understanding of the HE context to help us stand out in a highly competitive environment."

Professor Nicolas Forsans, ​MBA Director, Chair AMBA accreditation panel

The Honest Marketer